hokum

bunk meaninglessness nonsense nonsensicality

content message subject matter substance

absurdity absurdness amphigory balderdash baloney bilgewater boloney bosh buzzword cant cobblers crock drool empty talk empty words fa la fal la fiddle-faddle flummery gibber gibberish hooey hot air humbug incoherence incoherency jabberwocky mummery nonsense verse palaver piffle poppycock rhetoric ridiculousness rigamarole rigmarole schmegegge shmegegge stuff stuff and nonsense taradiddle tarradiddle tommyrot tosh twaddle unintelligibility