rhetoric

/rˈɛtɝɪk/

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Definitions

Noun
using language effectively to please or persuade
Noun
high-flown style; excessive use of verbal ornamentation; "the grandiosity of his prose"; "an excessive ornateness of language"
Noun
loud and confused and empty talk; "mere rhetoric"
Noun
study of the technique and rules for using language effectively (especially in public speaking)